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Lead Intelligence
Score every lead on real intent, route the hot ones instantly, and give your team one prioritized queue.
14-day pilot · no credit card · no percentage of ad spend
Why teams run it
You optimize cost-per-lead to the decimal, then leads sit in a CRM untouched. Lead Intelligence closes the gap between the click you paid for and the deal you actually want.
Intent scoring
Every inbound lead is scored on behavioral and firmographic signals — page depth, return visits, company fit, and source quality — so your team spends its hours on the prospects most likely to buy.
Routing & closing
Hot leads are routed to the right owner the instant they qualify, with the context and next-best-action attached. The deal-closer suite keeps the pipeline moving with reminders, sequences, and AI-drafted follow-ups.
How it works
Leads flow in from every campaign and channel, unified automatically.
Each lead gets a real-time intent score tuned to your ideal customer.
Hot leads reach the right rep in seconds, with full context attached.
Sequences, reminders, and AI follow-ups keep deals moving forward.
Capabilities
Composite intent scores update as leads engage, so priority is always current.
Assign by territory, fit, or round-robin the moment a lead qualifies.
Reps open one list, sorted by who’s most likely to buy today.
On-brand, context-aware follow-up drafts ready to send.
Multi-touch cadences that nudge deals forward automatically.
Tie revenue back to the campaign and creative that sourced it.
The results
2.1×
<60s
31%
100%
Illustrative figures from pilot deployments. Your results will vary.
Old way vs iqads
| Workflow | Without iqads | With iqads |
|---|---|---|
| Lead prioritization | First-in, first-out guesswork | Ranked by real intent score |
| Routing speed | Hours or a manual hand-off | Seconds, with context attached |
| Follow-up | Whenever a rep remembers | AI-drafted, sequenced, on-time |
| Attribution | Marketing vs sales finger-pointing | Closed-loop, revenue to creative |
“We were paying for great leads and losing them in the CRM. Now the hot ones hit a rep’s screen in under a minute — pipeline is up a third on the same budget.”
FAQ
It blends behavioral signals (engagement, recency, page depth) with firmographic fit against your ICP, weighted to your definition of a great lead.
Yes — leads, scores, and routing sync with your CRM so reps work where they already live.
It drafts on-brand, context-aware follow-ups and sequences pulled from your Brand Vault; reps approve and send.
Lead Intelligence ties closed revenue back to the originating campaign and creative for true closed-loop ROI.
Score, route, and close — turn your ad spend into a pipeline your team actually moves.